Technology to give offline retailers an edge over e-tailers

Offline retail has been under a perceived threat ever since online retail came in to existence. With the help of technology and analytics, online retail industry has been able to understand their consumer behavior better.On the other hand, faced with the possibility of redundancy, the decisions makers from the offline retail segment have now began realizing the importance of consumer data in scaling up their sales; which may be instrumental in regaining their monopoly.

Will they ape the way online retail approaches its marketing? What will bring back their competitive edge? This article explores the possibilities.

Read the full article HERE

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