‘Missed call’ startup ZipDial gets acquired by Twitter

To add to the startup acquisition string by global tech giants, Bangalore based ‘missed call’ marketing platform ZipDial has been acquired by Twitter. ZipDial becomes the first Indian technology product startup to be bought by Twitter at a cost of an approximate $34-$35 million.

Using ZipDial, a publisher/brand can give a ‘missed call’ to a designated phone number and start receiving inbound content and engagement on their phone through voice, SMS or app notification.

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